Meet The Founder
Aareonna
Guest
Founder & CEO · Soulani · CMHC Candidate
"Confidence isn't something I sell. It's something I've studied, struggled through, and built a brand to help other women find."
HER STORY
She lived what
the industry
ignored.
For the majority of her life, Aareonna was a woman with a smaller band and a larger cup size in a world where that combination simply did not exist on store shelves. Not hard to find. Nonexistent. The lack of proper support wasn't just an inconvenience. It was physical. Years of wearing ill-fitting bras that were never designed for her body took a real toll, one that ultimately led to a medically necessary breast reduction. That moment changed everything. It made clear just how much the industry's failure to serve women like her wasn't just a shopping frustration. It had real consequences on real bodies. Soulani was born from that truth.
So she stopped waiting for the industry to catch up and built Soulani. A confidence-driven inclusive lingerie brand designed from the inside out, with a proprietary innovation in development that aims to take the industry where it has never gone. Because fit is not a luxury. It is a right.
Soulani isn't just a brand. It's the promise she made to every woman who has ever left a fitting room feeling like the problem was her body, not the product.
BEYOND THE BRAND
Where lingerie
meets psychology.
Aareonna is currently completing her Master's degree in Clinical Mental Health Counseling, and it is not a coincidence that she's doing it while building a lingerie brand. The connection is everything. Her counseling training gave her a clinical lens for what she'd always observed intuitively: that body image, self-worth, and confidence are not surface-level. They are psychological. They are shaped by lived experience, reinforced by culture, and deeply tied to how women are taught to see themselves. Lingerie sits at the center of all of it.At Soulani, this background informs everything, from the language used to describe fit, to the brand's commitment to not just making women look confident, but helping them actually become it. It's why Soulani doesn't sell fantasy. It sells truth.
"We don't stop at making women look confident, we help them actually become it."
— Aareonna Guest, Founder
Clinical Mental Health Counseling
Master's Candidate, Grand Canyon University · Expected 2027.
WBENC Collegiate Accelerator
2026 Cohort : a nationally competitive program connecting women entrepreneurs with Fortune 500 corporate partners and business develop
Healthcare & Brand Operations
5+ years spanning patient advocacy, care coordination, and brand strategy, a background that shapes Soulani's, community-centered approach to business.
HER VISION
"Soulani is that promise kept."
Aareonna's vision for Soulani extends far beyond a product line. She is building a brand ecosystem where women find not just beautiful lingerie, but a community, a language, and a mirror that reflects them back to themselves, whole and worthy.Through her counseling background, her lived experience, and the brand she is building from the ground up, Aareonna is committed to one thing: closing the gap between how women are made to feel about their bodies, and how they deserve to.Because every woman deserves lingerie that feels as good as it looks, thoughtfully designed, comfortably made, and created with her in mind.
With purpose,
Aareonna